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How To Set Up Google Adwords Remarketing Campaigns

How To Set Up Google Adwords Remarketing Campaigns

What is Remarketing/Retargeting? Retargeting works by tagging every visitor to your site and then displaying your ads to those customers on other sites in the Advertising network. These types of ads usually perform better than standard display ads. This is because the potential customer has already been to your site and will recognize your brand. […]

How To Setup Google+ For Your eCommerce Store

How To Setup Google+ For Your eCommerce Store

Create a Google+ Page The first step to getting set up with Google Plus is to create your Business Page. This is different from a Personal Profile. You can set up a Business Page here: https://plus.google.com/pages/manage Add The +1 Button In order to facilitate easy sharing of the products and pages on your website, you […]

How To Get The New Google AdWords Communication Ad Extension

How To Get The New Google AdWords Communication Ad Extension

Google recently started testing a new ad extension called the Communication Ad Extension. This allows merchants to collect customer email signups directly in the ad. As of now, this seems to be a beta program with no information published by Google besides for in the AdWords support forums. What is this? The communication ad extension […]

Google AdWords Now Testing Up To 6 Sitelinks In Ads

Google AdWords Now Testing Up To 6 Sitelinks In Ads

Google AdWords has allowed advertisers to show sitelinks since the end of 2009. Back in April Search Engine Roundtable showed examples of ads showing up to 4 sitelinks per ad. I am now seeing some ads with 6 sitelinks. It would seem as if this is somehow connected with Google’s push to expand organic sitelinks […]