Archives

Making The Most Of Email Marketing

Making The Most Of Email Marketing

If you are not actively engaging your customers to signup for your site’s newsletter, then your missing out. If you don’t even have a newsletter, then you better get started. Email Marketing is often overlooked as a marketing channel. If you have a smaller eCommerce site, you may think that you don’t have so many […]

Accepting Alternate Payment Types

Accepting Alternate Payment Types

Customers like options. Aside from that some customers prefer one payment type over another. Some customers only use PayPal while others only use Google Checkout. With this in mind you will want to integrate with as many Third Party Payment (TPP) providers as you can. Some of the more popular ones are: PayPal With PayPal […]

5 Site Design Tips To Boost Conversion Rates

5 Site Design Tips To Boost Conversion Rates

With an eCommerce site, there are a lot of variables that can contribute to the conversion rate. Here are some tips to help you get the most out of your site. Speed Page load times are very important. We live in a very fast-paced world. If your pages take too long to load people will […]

Top 7 Price Comparison Shopping Engines

Top 7 Price Comparison Shopping Engines

There are so many comparison shopping engines out there that it is hard to keep track of them. It’s just as hard to know where to start. These are the top 7 CSEs by traffic as ranked by Compete. Google Product Search MSN Shopping NexTag PriceGrabber Shopping.com Shopzilla Yahoo Shopping There are plenty of other […]

How To Structure Your AdWords Campaigns

How To Structure Your AdWords Campaigns

Campaign structure can lend a lot to the success of your campaign for many reasons. One of the important reasons that campaign structure is so important is because of the way Google assigns a Quality Score to each keyword, ad and campaign. Your Quality Score will have a major impact on the cost and performance […]

Maximize Your ROI On Comparison Shopping Engines

Maximize Your ROI On Comparison Shopping Engines

Comparison Shopping Engines (CSE) are a great marketing channel to promote the products you are selling. Most CSEs work on a pay per click model with rates varying by category. Because the CSE gets paid per click they try to drive as much traffic as possible and for most part it is targeted traffic. However, […]

Using Negative Keywords In AdWords

Using Negative Keywords In AdWords

Google AdWords has a useful keyword tool called Negative Keywords, which give you the ability to tell Google not to show your ads when someone searches for such terms. This comes in handy when you want to advertise a product or service that has a similar name to something else. For example – if you […]

What Are Google AdWords Match Types?

What Are Google AdWords Match Types?

Google offers several keyword match types to help you target your campaigns effectively. Currently you can use the following match types: Broad Match Phrase Match Exact Match What’s the difference, and how do I use them? Broad Match: Broad Match will get you the most impressions, clicks and the highest cost. In some cases this […]