Although broad match keywords should be only be used sparingly, there are many instances where you will find the need to use them. In such cases it is a good idea to look at what terms Google matches your ads to and what terms are getting clicked on. Search Query Performance Report In the new […]
Get Your Products Listed First On PriceGrabber
Being a new merchant on most comparison shopping engines can be frustrating because when you have no click through history or ratings your products show up pretty far down on the page. There some tricks you learn along the way, here is one that can be helpful for comparison shopping engines that group merchants offering […]
Track Sales With Google Analytics E-Commerce Tracking
Google Analytics is a very powerful and free tool. It’s as good (if not better) than some of the enterprise tracking tools out there. Standard Tracking The standard Google Analytics tracking pixel will get you all the basic data such as visitors, page views, referring source and keywords. This is essential for any website, especially […]
Boost Your Conversion Rate By Simplifying Your Checkout Process
One of the many ways to boost your conversion rate is by simplifying your checkout process. Here are some ideas. Guest Checkout If you don’t have the ability for a consumer to checkout without registering for your site, you’ll want to think about setting it up. Some consumers are more likely to make a purchase […]
Lower Spam Complaints On Your Email Marketing Campaigns
As people get more and more spam emails every day, it becomes harder for mechants sending to opt-in email lists. A large majority of people who subscribe to your email won’t open it when you send it. Some will hit the Spam button from their email service provider. If enough people do this, you will […]
Automate Back-Office Processes & Improve Your Margins
Sometimes as a small business owner you can be so engrossed in day to day operations that you don’t have time to think about long term strategy. It is vital to strategize and think about your company’s future. One of the many things you can do to help your bottom line is automate back office […]
Use Google Checkout To Boost Click Through Rates In AdWords & Base
If you use Google Checkout in conjunction with Google AdWords and Google Product Base (Product Search), you have the ability to connect the accounts in the settings section. When you connect the account Google places a Google Checkout logo on your ad in AdWords. In Google Product Search they show the Google Checkout logo next […]
5 Tips To Manage Your Affiliate Network Effectively
Affiliate Networks can be a great marketing channel if you work it right. Here are some tips to help you out. Manual Approval Most affiliate networks give you the ability to automatically approve anyone who applies to your network. While this may save you loads of time, it is better to be safe than sorry […]
How To Track Your Phone Sales By Referring Source
Anyone who runs an ecommerce business will tell you that it extremely hard to track where their phone sales are coming from. Some online retailers have upwards of 35% of their sales coming in over the phone. How do you keep track os these sales from an advertising perspective? What campaigns/keywords are not performing well? […]