I posted the first post on eCommerceCircle 4 years ago. Here is a list of the major changes in the eCommerce industry from the past 4 years: Google Shopping is no longer free Google Adwords launched Product Listing Ads (PLAs) eBay purchased the Magento shopping cart platform Bing Cashback shut down (remember that?) Microsoft adCenter […]
$5m Social Commerce Breakdown [Infographic]
AddShoppers, one of the leading social commerce platform for retailers, recently released an infographic charting the influence of Social Media on eCommerce. Check out these tidbits and the infographic below. The average tweet is worth $1.62 to online retailers. Every pin drives an average of $1.25 in revenue to an online retailer. The majority of […]
The Google AdWords Landscape [Infographic]
Checkout this infographic of the Google AdWords landscape from the folks at SEOmoz. Produced by SEOmoz. ©2013.
Shopping.com Will Now Syndicate Listings To Google Shopping
It looks like Google Shopping is trying to beef up their product listings now that a lot of merchants are pulling their feeds because it is no longer free. Until Google transitioned to a commercial model, they had the most comprehensive shopping database because almost every merchant would list their products. Obviously not all merchants […]
New Google AdWords Feature: Compare Date Ranges
When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click […]
New Google AdWords Feature: Shared Budgets [How-To]
Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets. Google […]
GoDaddy Goes Down, Takes Half The Internet With It
Status Alert: Hey, all. We’re aware of the trouble people are having with our site. We’re working on it. — Go Daddy (@GoDaddy) September 10, 2012 Today is not a good day for GoDaddy. At least they are aware of it. Twitter is currently blowing up with people trying to find more information. The first […]
Facebook Advertising vs Google AdWords [Infographic]
Now that Facebook has gone public there has been a lot of talk about Facebook’s advertising business. Do you think Facebook’s ads are useful? Have you see positive ROI from it? Infographic © 2012 WordStream, Inc., a PPC and Search Engine Marketing tools company.
Google AdWords New Competitive Bidding/Auction Insights Report
Google AdWords has launched a new feature which provides you with detailed competitive auction information. You can now see how your bid stacks up against your competition. With the Auction insights report, you can compare your performance with other advertisers who compete in the same set of auctions as you do. You can see how often your […]