Are you getting the most out of your keywords? Of the 100 people a day who search for Blueberry Pie, how many see your ad? There is an easy way to find out. Under the reports section in Google AdWords, when you run a Campaign Performance report, it gives you the ability to select additional […]
Using Google AdWords Accelerated Ad Delivery Will Boost Clicks
When you set a campaign’s daily budget to $100 with the default settings, Google will automatically calculate how many times your ad can be displayed for that budget. It will then proceed to display your ad throughout the day based on that number of clicks. In order to ensure that your ad will be displayed […]
Is The Google AdWords Content Network Right For You?
Google’s Content Network is huge. In minutes you can get thousands of impressions and clicks. Does it work? Here is an easy way to measure your ROI. If you already have a campaign running for Brand A or Category A, change the targeting option under Settings to be Search only. This will only show your […]
Google AdWords Bid Simulator Has Launched
Google has been testing a “Bid Simulator” in AdWords for a short while now. It seems to have gove live (for me anyway). Check out the screen shot below. The AdWords Bid Simulator help you calculate how many clicks you will get at what cost based on your bid and historical data. UPDATE: It’s official.
7 Tips To Maximize Your Results From Google Product Search
Being that Google Product Search (Base) is free you want to spend some extra time to make sure that you are getting the most out of it. There are several things you can do to optimize your feed. Content Is King The Google Base datafeed specs are fairly simple. aside from the required fields there […]
Advertise Your Brick & Mortar Business With AdWords Ad Extensions
What Is This? In the new Google AdWords interface, you will notice that the option to add a new Local Ad is no longer a available. Instead, Google has released a new feature called Local Ad Extensions. This gives you the ability to show a PlusBox in your ad that pops out with your business […]
Making The Most Of Email Marketing
If you are not actively engaging your customers to signup for your site’s newsletter, then your missing out. If you don’t even have a newsletter, then you better get started. Email Marketing is often overlooked as a marketing channel. If you have a smaller eCommerce site, you may think that you don’t have so many […]
Great Customer Service Will Lower Cost Per Acquisition
Be good to your customers and they will be good to you. Going the extra mile to make a customer happy can have great long term benefits. Branding Say your customer ordered the wrong item accidentally, even though you usually charge a restocking fee to recoup your costs of operation, what would happen is you […]
Accepting Alternate Payment Types
Customers like options. Aside from that some customers prefer one payment type over another. Some customers only use PayPal while others only use Google Checkout. With this in mind you will want to integrate with as many Third Party Payment (TPP) providers as you can. Some of the more popular ones are: PayPal With PayPal […]