Google published a study on the use of Text Ads combined with Product Listing Ads. The study shows how you can gain from utilizing both ad types. From this study, we learned that PLAs can: Increase brand recognition: People who see a brand’s PLAs and text ads are 75% more likely to search for that […]

A few months back Google Adwords removed the ability to edit keywords via a web based spreadsheet editor. Today, Bing Ads announced the launch of a new feature allowing you to edit keywords via the Excel Web App. It’s pretty easy to use, just go to the keywords tab, select multiple keywords and click “Edit […]

Until now, you had the option of showing your AdWords ads on the Search Network, Display Network or both. Google announced a new option called Search Network with Display Select. The new Search Network with Display Select will allow to show your ads mostly on the Search Network AND some highly targeted pages in the Display […]

Google AdWords just updated Ad Rank, the algorithm that decided what position to show your ad. Previously, Ad Rank was calculated by using your max CPC bid and your Quality Score. With this update, Ad Rank will also take into account the expected impact from your ad extensions and formats. Here are some notes from Google: […]