As reported by many industry followers. Google will now be serving search results for most users on SSL secure secure pages. As a merchant measuring SEO traffic from Google Analytics, this is bad news. This means that you will no longer be able to see what search terms are driving traffic to your site for […]
Google Analytics Will Stop Supporting IE8 This Year
Google Announced on the Analytics blog that they will stop supporting Microsoft Internet Explorer 8 by the end of this year. If you’re stuck on IE8, now would be a good time to start thinking about upgrading. To focus on supporting modern browsers, we are deprecating official compatibility of Google Analytics with Microsoft Internet Explorer […]
HOW TO: Import Offline Conversions Into AdWords
Recently, Google AdWords introduced the ability to import offline sales data. If you get a lot of phone sales, you’ll want to do this. Google says: Sometimes, a click on an AdWords ad does not lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale […]
Bing Ads Launches New Sidebar For Easier Navigation
Looks like Microsoft added a new sidebar in Bing Ads. It works much like the navigation sidebar in Bing Ads Editor or Google AdWords. It makes it that much simpler to switch campaigns. Previously, if you were working on multiple campaigns you had to go back to campaigns tab and then select another campaign. Or […]
HOW TO: Create The Perfect Post On Facebook, Twitter, Pinterest & More [Infographic]
Today’s infographic comes from My Clever Agency, a quick run through how to optimize your social media posts for higher engagement and better results. Social media works at a fast pace, Vine has only been around for 8 months yet it’s taking on the big social networks and is now used as a key aspect […]
eCommerce Goes Personal [Infographic]
Today’s infographic comes from BrainSINS. According to several reports, personalization is one of the key components which can help boost sales and improve the customer experience on eCommerce websites. Via GetElastic
Import Offline Sales Conversion Into Google AdWords
Google has been adding a lot of new features to AdWords recently. This past Thursday they announced the ability to import conversions that happened offline. So if your business gets a lot of phone sales, this is for you. From the announcement: How you might use the conversion import feature Let’s see how importing conversions […]
PrestaShop Released v1.5.5 With Speed Improvements, Shipping Wizard & More
PrestaShop, an open source eCommerce platform, has released an update to their shopping cart. This upgrade focuses on speed and stability as well as implementation of a new shipping wizard. Breakthrough Speed and Stability We spent countless days and nights working internally, along with our community, diving deep into PrestaShop’s code to tremendously optimize the […]
Shopify Launches A POS System To Integrate Physical Storefronts With The Web
Shopify has been releasing a lot of new features recently. It looks as if their goal is to be the complete backbone of your business. A few weeks ago they replaced your merchant account with a Shopify powered credit card processing system. This time they are launching a full fledged Point-of-Sale System which is completely […]