In 2018, Google Shopping ads (a.k.a. Product Listing Ads, or PLAs) have become by far the dominant online ad format for retail advertisers. A recent study for the first quarter for 2018 shows that nearly 80% of all retail search ad spend is going to Google Shopping campaigns[1]. Further, Google Shopping ads are driving over […]
Email Marketing Trends for 2018…and Beyond
Email marketing has long been a mainstay of the digital marketing landscape – but new developments are changing what we can expect to see fill up our inboxes. Multi-channel, multi-touch, multi-path customer journeys are transforming the traditional marketing funnel, and email marketing is finding new roles to play in the overall customer experience and lifecycle. […]
SEM Trends in 2018: What’s Coming?
Digital technology has changed everything, as we all know, especially in marketing. After such drastic change over the past two decades, you could be forgiven for thinking that now is the time to settle into the new normal, applying the tools and strategies we’ve become accustomed to in the aftermath of the digital revolution. However, […]
SEM Trends: The 2017 Holiday Season
The holiday season is the most wonderful time of the year for brands to make an all-out push toward bolstering their bottom lines. Shoppers flock to stores and e-commerce sites in droves to find the perfect gifts and supplies for whichever holidays they’re celebrating, so it’s no wonder that the final quarter of the year […]
Lead Generation Tactics Using AdWords
With SEO proving critical to determine the survival of online businesses, having the right tools on your side can determine the success or failure of a campaign. As much as you want to have your site emerge at the top of a search result, you’ll want the follow-through of a transaction from regular customers and […]
JXT Group Is Partnering with Online Geniuses
The rapid growth of online commerce has proven to be a source of new opportunities, with new customers connecting every second. This translates into new challenges in trying to attract traffic to sites. There is a multitude of voices offering goods and services, each striving to make new customers or maintain established relationships. With the […]
JXT Group Joins Clutch!
Providing online advertising and eCommerce Solutions since our founding in 2009, JXT Group has developed many different service areas to meet our customers’ objectives. Our services include everything from conversion rate analysis and email marketing to search engine optimization and social media marketing. Our team of marketing experts has years of experience helping our clients select […]
Effective Marketing Budgets – The Top 10 Things to Keep in Mind
#1 – Planning Planning is essential to any marketing campaign, and knowing exactly where your dollars are going to be spent helps effectively increase your chances of reaching a successful ROI. Using the good ol’ Excel spreadsheet can still help you effectively plan your marketing budget, but today a bunch of great tools exist to […]
Top Marketing CRM & Apps of 2016
With the explosive growth of Digital Marketing over the last five years, businesses and industry professionals are constantly looking for the next best piece of software to help them manage campaigns and content. As the technology evolves, more tasks can be handled autonomously, giving marketers some breathing room amongst the chaos of the marketing frontier. […]