Since Facebook began running Facebook Ads in 2007, marketing strategies for the platform have continually evolved to incorporate new technologies and meet the changing needs and demands of consumers and advertisers. In 2020, Facebook continues to be a powerhouse player in the digital marketing space, but it’s important for businesses to keep up with the […]
4 Tips to Improve your Digital Marketing with Snapchat in 2020
Is your business on Snapchat yet? Many online retailers initially feel intimidated by Snapchat since it’s so different from other social media sites. However with nearly 200 million daily users (which is more users than Twitter), over 75% of which are online shoppers, Snapchat campaigns can be a valuable addition to your digital marketing strategy. […]
What Online Retailers in 2020 Need to Know About Marketing with TikTok
When everyone started to #stayhome due to the global COVID-19 crisis, a seeming overnight success emerged on the social media scene: TikTok. With viral challenges, quick looping videos, and endless dance parties, it feels like everyone and their mother (if not their grandmother!) is now having fun and spending time on TikTok. How can your […]
How to Use AI & Machine Learning to Improve Your Online Marketing in 2019
All the new recent advances in AI and machine learning are creating opportunities in the digital marketing landscape. If you’re interested in marketing your brand effectively online, you should know about several new disruptive trends making use of new technology that can help skyrocket your business efforts in 2019. In fact, many of these technological […]
Top Online Marketing Trends for 2019
In 2019, no savvy entrepreneur can afford to ignore online marketing. With literally the whole world connected through the power of the web, online marketing makes it possible for entrepreneurs of any size to build and nurture a sense of community with people all around the globe. Your ideal community is out there. Now you […]
Why Use Live Stories on Instagram and Facebook?
Going LIVE In today’s business market, having a social media presence is huge! Creating great content and posting often is just half the battle, but not enough. People will follow your brand for many reasons, but the biggest reasons are to connect with a brand and see what the brand is all about! That being said it […]
3 Keys to Growing Your Social Media
It’s easy to get lost in the whirlwind of social media content. Here’s how to help your content stand out. #1 – Choosing Your Social Media Platform Knowing which social media platform to use for your company is huge and can make or break your social media campaign. Pinpoint who your target audience is and […]
2 of the Best Techniques for Optimizing Social Media Scheduling
When it comes to posting on social media many people come up with complicated tactics to optimize their efforts. On the contrary, you actually want to keep things as simple a possible and adapt to what works best. Posting for social media can be fun when you get to be creative with your post’s captions and […]
The Top 7 Most Underestimated AdWords Tools
Google AdWords is an essential tool for any marketer. It can help capture critical keywords to put a company on the top pages of search results, and it can help increase conversion rates by driving an already-interested audience to its website. Using AdWords is a bit of an art. There are many tools, both supported […]