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Building Your Twitter Audience: The Fundamentals

Building Your Twitter Audience: The Fundamentals

Twitter has many functions and can be a successful business tool when used correctly. Many times when you hear someone talk about Twitter, it’s in reference to some silly celebrity feud or ridiculous commentary on a social situation, but Twitter can be a very effective business marketing and communication tool. Did you know that 69% […]

The Evolution of Facebook Advertising

The Evolution of Facebook Advertising

Facebook’s Impact The innovation driven by Facebook in the social media advertising world is unparalleled. Facebook advertising, as we know it, began in 2008 when Facebook introduced the ability for commercial entities to create a “page.” The page function was introduced around the same time the mobile version of the platform was introduced. And so […]

Email Marketing – Crafting Stronger Campaigns

Email Marketing – Crafting Stronger Campaigns

In order to create stronger email campaigns, it’s important to understand how email has evolved into the powerful marketing tool it is today. Remember when email campaigns were the newest, freshest thing in the world of marketing? Neither do we! That’s because email has been around for what seems like forever and has become the […]

Recap of Google Ads & Analytics Innovations Keynote

Recap of Google Ads & Analytics Innovations Keynote

You’ll find a full breakdown of the major highlights from the keynote below. If you would like to re-watch the Google Ads & Analytics Innovations Keynote, click here. Both Google Ads and Analytics have been entirely stripped down and rebuilt to focus on a world of mobile devices. This is in response to the fact […]

The Future of Marketing – Where Do We Go From Here?

The Future of Marketing – Where Do We Go From Here?

With the speed that technology advances each year, keeping up with marketing apps, platforms, and best practices is becoming a job all unto itself. Technology advances on an exponential level, and marketing tactics and businesses must follow suit in order to stay relevant. The Future is Mobile By now, knowing that 4 out of 5 […]

Marketing to Millennials: Reaching America’s Largest Generation

Marketing to Millennials: Reaching America’s Largest Generation

With millennials being the largest generation in America, it’s imperative for business owners to reach this audience, an audience that is over 75 million strong. These are staggering numbers and indeed, millennials have crushed the Baby Boomers as the largest generational demographic in the U.S. With that in mind, let’s break down what marketing techniques […]

Creating Tailored Video Content for Your Marketing Campaigns

Creating Tailored Video Content for Your Marketing Campaigns

In 2016, it’s easier than ever to create video content and place it on a multitude of devices and streaming services that will reach your audience. If you haven’t been utilizing video for your business or marketing needs, now is the time to start. Video Marketing Is Growing Most devices, ranging from smartphones, tablets, phablets […]

Top 6 Email Marketing Myths

Top 6 Email Marketing Myths

The evolution of digital marketing has produced a keen development of “best” practices to follow when it comes to email marketing, but as the digital landscape continues to evolve and expand, more and more, these practices are changing and adapting to the needs of the audience.Businesses are now using analytics and data based on their tailored audiences […]