Here’s a quick tip that comes in handy when you are marketing a brand of products that has a similar name to other products or services on the web. If you want to advertise Apple, Inc. products but are having a hard time coming up with a comprehensive list of keywords, this may work for […]
How To Restrict Your Ad Position In AdWords
There is a cool feature in AdWords that allows you to restrict your ad to specific positions. This comes in handy if you know that a certain position, say position #3, has had the best performance historically. Here is how to set up Ad Positioning: Step 1 In the Campaign Settings, under Position Preference you […]
New Google AdWords My Client Center (MCC) Interface
It seems that Google is trying to standardize the new interface across AdWords. Aside from cosmetic differences, it does not seem to have any new features except for a newBudget tab. See screen shots below: I just noticed this link today in my MCC account: Is the new AdWords My Client Center interface active in […]
New Sponsored Search Section Google Product OneBox
I’m not sure if this is new or not (seems new to me) — Google is now displaying a Google Product Search OneBox on the top right of the Sponsored Search section. This is great for merchants as Google is really pushing Google Product Search in prime real estate. This is not to be confused […]
Ultimate Guide: E-Commerce By The Numbers
Here is a guide to ecommerce by the numbers that can make it or break it. Cost Per Click (CPC) The first metric to look at us your average cost per click. You will want to optimize your different advertising channels to try and get as low of a CPC as possible. If you can […]
Display Search Term In Ad Creative With Dynamic Keyword Insertion
When building your ad creatives, aside for using multiple ad copies, it is a good idea to include the search term that the consumer is using in your ad copy. This can be done quite easily with Dynamic Keyword Insertion. Dynamic Keyword Insertion With Dynamic Keyword Insertion you can use a placeholder text instead of […]
How To Test Google AdWords Keyword Positions In Analytics
Will your ad perform better on the top spot on the left or on the right? Sixth one up from the bottom? When you link your Google AdWords and Google Analytics accounts, it will track performance of your ads with a lot of detail. One of the things it tracks, is performance by ad position. […]
Maximize Your Productivity With Google AdWords Editor
If you are managing many campaigns with hundreds or thousands of keywords, then Google AdWords Editor is for you. AdWords Editor is great for many things. It’s main function is to allow you to add/edit multiple campaigns/ad groups/ads/keywords in one shot. It is especially useful for creating new campaigns because your work will not be […]
Track Goals In Google AdWords With Google Analytics Tracking Pixel
As you probably know, you can link your Google Analytics account to your Google AdWords account. Doing this allows you to better track your campaign performance in Analytics with a whole slew of options that are not available in AdWords. What I did not know, until now, was that you can link your Google Analytics […]