There are a few requirements to be eligible to use the Google AdWords Cost Per Acquisition model. First, you need to have the AdWords conversion tracking pixel installed on your site and you’ll need 15 conversions tracked through the conversion tracking over the previous 30 days. If you are serious about marketing your site and products, […]
Get Extra Mileage By Tweaking Your Ad Copy
Ad Serving When creating a new campaign, it is always good to create several ads in each ad group. By default Google will serve your best performing ads more often than the others. With a brand new campaign that doesn’t have enough data, I’ve found this to be skewed towards the ads that performed well […]
Should I Spend Time On Yahoo! Search Marketing & Microsoft adCenter?
It is a well known fact that Google AdWords commands more than 80% of the Paid Search market share. With that being the case, is worth the time managing campaigns on Yahoo! Search Marketing and Microsoft adCenter? This question is even more important considering the somewhat recent news that Microsoft Bing will be merging with […]
Use Google AdWords Opportunities To Broaden Your Campaign Reach
In the (relatively) new Google AdWords interface, there is a new tab called Opportunities, in here Google will periodically offer you campaign optimization tips. The best idea is to go and review these suggestions on a monthly basis as these tips are constantly changing based on consumer search behavior and patterns. Keyword Opportunities On the […]
Go For Break-Even In Google AdWords & Raise Your Budget
When you are first starting out with your Google AdWords campaigns you will tend to be concerned about your ROI. A good trick to help progress your campaigns performance in terms of ROI, is to aim for your break even point. Break Even First you will need to figure out what that point is, once […]
How To Boost Traffic & ROI With Your Daily Budget
The daily budget in Google AdWords is kind of confusing for some advertisers. If you set your budget to $50, you will notice some days it will spend $48 some days it will spend $59.32. Even though it is called the daily budget, the way Google actually calculates it is slightly different. They will take […]
Use Search Query Performance Report To Reduce Extra Spend
Although broad match keywords should be only be used sparingly, there are many instances where you will find the need to use them. In such cases it is a good idea to look at what terms Google matches your ads to and what terms are getting clicked on. Search Query Performance Report In the new […]
Use Google Checkout To Boost Click Through Rates In AdWords & Base
If you use Google Checkout in conjunction with Google AdWords and Google Product Base (Product Search), you have the ability to connect the accounts in the settings section. When you connect the account Google places a Google Checkout logo on your ad in AdWords. In Google Product Search they show the Google Checkout logo next […]
Measure Your Campaign Performance With Impression Share Report
Are you getting the most out of your keywords? Of the 100 people a day who search for Blueberry Pie, how many see your ad? There is an easy way to find out. Under the reports section in Google AdWords, when you run a Campaign Performance report, it gives you the ability to select additional […]