Google AdWords has launched a new feature which provides you with detailed competitive auction information. You can now see how your bid stacks up against your competition. With the Auction insights report, you can compare your performance with other advertisers who compete in the same set of auctions as you do. You can see how often your […]
How To Set Up Google Adwords Remarketing Campaigns
What is Remarketing/Retargeting? Retargeting works by tagging every visitor to your site and then displaying your ads to those customers on other sites in the Advertising network. These types of ads usually perform better than standard display ads. This is because the potential customer has already been to your site and will recognize your brand. […]
Where Does Google Make Their Money? [Infographic]
Think you spend a lot of money AdWords? Think again… Here is a breakdown from WordStream of where Google gets its money from. © WordStream, Provider of AdWords solutions.
How To Get The New Google AdWords Communication Ad Extension
Google recently started testing a new ad extension called the Communication Ad Extension. This allows merchants to collect customer email signups directly in the ad. As of now, this seems to be a beta program with no information published by Google besides for in the AdWords support forums. What is this? The communication ad extension […]
Google AdWords Now Testing Up To 6 Sitelinks In Ads
Google AdWords has allowed advertisers to show sitelinks since the end of 2009. Back in April Search Engine Roundtable showed examples of ads showing up to 4 sitelinks per ad. I am now seeing some ads with 6 sitelinks. It would seem as if this is somehow connected with Google’s push to expand organic sitelinks […]
How To Optimize Your Google AdWords Product Listing Ads
The Google AdWords Product Listing Ads generally perform very well for most eCommerce retailers. You can read our guide on how to set up Product Listing Ads. Here are some extra tips to help you set up and optimize the campaign correctly. Google Merchant Center In your Google Merchant Center feed, you can add the following […]
Google AdWords Will No Longer Display Google Checkout Logos
Google has recently decided that displaying the Google Checkout logos by all merchant who accept the payment method makes the SERPs look cluttered. Google will stop displaying the Checkout logo as of tomorrow, June 2. Below is an email we received from Google: Hello, Please be aware that beginning on June 2, 2011, the Google […]
New Google AdWords Blimp Ads
When you login to your Google AdWords account this morning you’ll notice a pop-up notification: Usually, I tend to ignore these type of pop-up notifications… but I’m glad I didn’t miss this one. Click through to get more info on their next great advertising format that arrives this May: Contextually relevant blimp ads. From their […]
New AdWords Account Snapshot Dashboard Available
It seems Google has launched a new version of the “Home” tab in AdWords. I don’t use the dashboard tab much myself, but it can be very useful to get a high level overview of your campaigns. Here is a quick tutorial on how to activate it and setup custom modules. Here is what the […]