It’s the most wonderful time of the year to be selling online as the 2022 holiday season arrives in full splendor. You may be trimming a tree and hanging colored lights around your home and office, but have you thought about sprucing up your digital advertising? If you’re ready to take your online ads to […]
‘How You Can Leverage Automated Bidding to Maximize PPC Performance’ – Highlights from Menachem Ani’s Expert Session at SMX Advanced 2022
In June 2022, Menachem Ani, Founder / CEO of JXT Group had the opportunity to speak at SMX Advanced, one of the industry-leading events for search marketing. In his presentation “Leveraging Automated Bidding for Maximum PPC Performance”, Ani shared strategies and tips to improve your automated campaigns based on his experiences managing Google Ads campaigns […]
4 Marketing Trends Your Business Needs to Know to Thrive this 2022 Holiday Season
Sleigh bells are jingling, and the 2022 holiday season is swinging into full gear. With retail sales in the US alone expected to hit $1.3 billion dollars, you might be wondering how your business can make the most of what promises to be the year’s busiest shopping season. You might also, rightfully, have a few […]
OPTIMIZATION: Improving Performance in Performance Max (Part 3)
This is the last in a 3-part series on Performance Max in which covered optimization techniques. Setup Reporting Optimization ⬅ FYI – I’m working on another article on how to make the most of Performance Max for the Holiday Shopping season. Signup to be notified here when it drops: 👉 https://jxtgroup.com/performance-max/ Your primary goal with […]
‘How You Can Leverage Automated Bidding to Maximize PPC Performance’ – Highlights from Menachem Ani’s Expert Session at SMX Advanced 2022
In June 2022, Menachem Ani, Founder / CEO of JXT Group had the opportunity to speak at SMX Advanced, one of the industry-leading events for search marketing. In his presentation “Leveraging Automated Bidding for Maximum PPC Performance”, Ani shared strategies and tips to improve your automated campaigns based on his experiences managing Google Ads campaigns […]
REPORTING: Maximize Insights from Performance Max (Part 2: Reporting)
This is the second in a 3-part series on Performance Max in which we’ll cover reporting. Setup Reporting ⬅ Optimization Signup to be notified here when the next threads drop: 👉 https://jxtgroup.com/performance-max/ Similar to Smart Shopping, Performance Max is very much a black box. Not much data is available. Here are some ideas to analyze […]
HOW TO: Maximize Performance with Google Performance Max (Part 1: Setup)
We’ve been testing Google Ads Performance Max campaigns since it was released in beta. We’ve learned a lot since then and we’ll be sharing it all here now! This is part one of a 3-part series on Performance Max in which we’ll cover: Setup ⬅ Reporting Optimization Signup to be notified here when the next threads […]
Improve Your Google Ads Campaigns and Accelerate Your Business Growth with New Performance Max Features
Google Ads is continuously developing new features and updates to help advertisers meet their audiences’ needs throughout the customer journey. Recently, new features have been launched for Performance Max, a relatively new goal-based campaign type that allows advertisers to access their entire Google Ads inventory in a single campaign in order to boost advertising performance. […]
Google Launches a New and Improved Search Ads 360
It’s been over a decade since Google first launched Search Ads 360, and certainly the internet landscape has changed dramatically since then. The ways people utilize Google Search and their expectations of the platform have evolved and become more refined. Thus, it’s probably no surprise that the developers at Google have decided to launch a […]