If you have many Google AdWords campaigns it can be a pain to copy them all into Microsoft adCenter. To Microsoft’s credit their are several tools to help with this process, some easier than others. I will concentrate on the simplest way possible: Using Google AdWords Editor to export a CSV which can then be […]
Migrate Your Bing Shopping Account Into The New Microsoft adCenter Self Service Portal
Ever since Microsoft made Bing Shopping free, merchants have been lining up to get their products listed on the new Bing Shopping. The was process was very manual, and every merchant application had to be reviewed by Bing manually. They have recently launched a new tool within Microsoft adCenter for managing your Bing Shopping product […]
How To Setup The New Google AdWords Product Listing Ads
Google has been testing Product Listing Ads for over a year with select *lucky* advertisers. This past week Google has rolled out this feature to all AdWords advertisers. In other words, we are all lucky now. For some reason, the setup process does not seem very straight-forward. Here is a quick guide on how to […]
How To Setup Conversion Tracking In Microsoft adCenter
NOTE: Bing Ads launched a new version of Conversion Tracking called Universal Event Tracking, the instructions below are outdated and no longer work. Please see the new page for instructions on how to set up Bing Ads Universal Event Tracking. Microsoft adCenter Conversion Tracking Now that Microsoft adCenter is powering ads for both Bing.com and […]
How To Track Phone Sales In Google AdWords With Call Metrics
Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received. How-To Go to the Ad Extensions tab on any campaign […]
How To Save Money In AdWords With Broad Match Modifier
In the middle of July, Google announced the release of the new Google AdWords Keyword Match Type called Broad Match Modifier in the US. Here’s a quick “how-to” and why you’ll want to use it. Until now Google offered three match types: Broad Match Phrase Match Exact Match How & Why? For some advertisers, Broad Match […]
Use Google AdWords Offline With Google Gears & Work Faster
I just found a new option in my Google account. The ability to activate Google Gears for AdWords. This stores all you account data on your local computer for faster load times. Look for an offline icon on the top right of your AdWords account. When you click on it you are prompted with the […]
How To Use Day Parting To Trim Wasteful Spend In AdWords
Simple logic would dictate that if someone searched for your keywords, show them an ad. Sometimes hard facts are completely different from what you would expect. In most AdWords accounts that I have dealt with, I have seen much lower conversion rates and revenue in between the hours of 2AM and 7AM. Here’s how to […]
How To Display Google Base Products In AdWords Ads
Google has been testing product ads for some time now. As of last week they have turned on this featured called Ad Extenstions. By turning this feature on you will attract more eyeballs to your ads and in effect raise your click-through rate. Google stated on their blog post which announced this new feature that […]