Whether Facebook is your primary method to generate leads and sell online or just one component of your digital marketing + e-commerce strategy, there are a few Facebook Ads strategies your business ought to be using in 2021 to help drive sales: 1. Facebook Catalogs Facebook catalogs make it easy to organize and display all […]
Important Instagram Marketing Statistics for 2021 That Your Business Needs to Know
Instagram marketing has emerged as one of the most important digital marketing tools for businesses today due to the growing popularity of the platform. Instagram comes out with new features regularly so that brands can make the most of the platform. If you know some of the leading Instagram marketing statistics for 2021, it can […]
TikTok is Gaining Momentum as a Key Social Media Platform for Businesses in 2021
Just a few years ago, TikTok was perceived by many businesses to be an “experimental platform,” a potential avenue for marketing if you had a cushy budget and/or a decidedly younger audience. However, in 2021 after TikTok’s spectacular rise in popularity during the COVID pandemic, many media buyers now regard TikTok as a staple social […]
Google Starts Testing a New Way to Shop on YouTube
Have you ever been watching a video on YouTube and saw something you would want to buy? If so, your shopping process may soon be streamlined thanks to a new YouTube shopping feature recently launched by Google. For businesses, this could lead to a brand-new lucrative way to engage your ideal audiences and boost sales. […]
4 Reasons Your Business Needs Active Social Media Accounts in 2021
2020 saw a rapid acceleration in e-commerce thanks to the COVID pandemic with a corresponding rise in social media marketing – a trend that is expected to continue in 2021. For example, ad spend on Facebooks grew by nearly 30% last year, and the trend is still continuing in 2021. Even though many businesses have […]
3 Tips for What NOT to Do in Your Social Media Marketing
In our post-COVID world in which so much of business is now online, it’s never been more important to have an effective social media marketing strategy. According to recent research, approximately 3.6 billion people now use social media, and the number of users is only expected to grow. The rise of social media use also […]
3 Ways Social Media and E-Commerce Will Merge in 2021
Did your business have to make significant pivots in 2020 in response to the pandemic-induced global shutdowns? As customers have become more accustomed to shopping online, all sorts of businesses have shifted priorities and offerings in order to meet new e-commerce demands. Interestingly, the major social media companies have also been pursuing developments in response […]
4 Ways Your Business Can Use New Keyword Search on Instagram to Boost Sales – No Hashtags Required
Recently, Instagram launched a new keyword search function, enabling users to now search for specific terms. While it may not be the flashiest new addition to the platform, it does offer significant new opportunities to businesses interested in using Instagram for social media marketing. Previously, if a user wanted to search across Instagram, the search […]
3 Scarily Effective Ways Your Business Can Use Instagram to Drive Engagement…Just in Time for Halloween
Halloween is almost here – and if you’re a B2C business, this holiday could provide an opportunity to boost engagement with your ideal customers. In spite of the COVID-19 pandemic, a study from the National Retail Federation reports that 148 million consumers plan to celebrate Halloween in 2020. If you want to make the most […]