Yesterday Google rolled out a major new interface for Google Base and has re-branded it Google Merchant Center. All the important info such as Active Products, Search Clicks, Data Feed info is displayed right when you log in. In the old interface you had to click through a few pages to see all the data. […]
Datafeeds & Google Base: How To Make It Work
Unlike most other Comparison Shopping Engines, Google Base (Product Search) is free. Free for all merchants and free for consumers. Free as in beer. With that being the case, it is very important to make sure your feed is uploading properly. It is very easy to format a small feed properly. When you have a […]
Build A Human Relationship With Your Affiliate Marketers
As your affiliate program starts to pick up steam, you will need to constantly be in touch with the affiliates in your network. Most of your affiliate program revenue will come from the top 20% of the affiliates in your program. It is imperative that these affiliates know who you are by name and have […]
Raise Your Average Order Value With Up Sells & Cross Sells
A great opportunity for revenue growth and an easy way to extract the highest return on ad spend is by increasing the value of each order by a small percentage. This can be accomplished by promoting cross sells and up sells during checkout. There are a couple of ways to do this, you can either […]
How To Ensure Your Credit Card Processing Rates Are Not Ruining Your Business
Every couple of years you will want to make sure that your credit card processing rates are properly aligned with your business goals (i.e. to make a profit). You can accomplish this by asking your merchant services provider to analyze a few months of customer payments and make sure you are getting the best discounts on […]
Ultimate Guide: E-Commerce By The Numbers
Here is a guide to ecommerce by the numbers that can make it or break it. Cost Per Click (CPC) The first metric to look at us your average cost per click. You will want to optimize your different advertising channels to try and get as low of a CPC as possible. If you can […]
Display Search Term In Ad Creative With Dynamic Keyword Insertion
When building your ad creatives, aside for using multiple ad copies, it is a good idea to include the search term that the consumer is using in your ad copy. This can be done quite easily with Dynamic Keyword Insertion. Dynamic Keyword Insertion With Dynamic Keyword Insertion you can use a placeholder text instead of […]
4 Easy Plugins To Convert WordPress Into An E-Commerce Platform
WordPress is a very cool blogging platform. Most people know it can be used as a CMS, but do you know that it is really simple to use WordPress as a shopping cart? Here are 4 simple plugins that convert WordPress into an e-commerce platform. 1 – Shopp Extension Page | Sample Site | Price: […]
Integrate Your Shopping Cart With UPS/FedEx
Anyone who ships more than 20 boxes a day knows how annoying it is to keep copy and pasting the customers information for the shipping label. Therefore it is a great thing that both UPS and FedEx offer the ability to integrate your system into theirs. Unless you are doing a lot of business with […]