Tis the season for holidays sales!  As 2018 quickly rushes to a close, businesses everywhere are in full-swing trying to make the most of the busiest shopping time of the year. Online sales are projected to grow again this year, and for many businesses, Google Shopping campaigns will be a major factor in overall sales. […]

Did you know that there are more than 2.3 billion active social media users in the world? The variety & richness of audiences on social media have helped to propel its status as a primary driver of e-commerce traffic. In a recent study, researchers found that social media ranks as the overall driver to site […]

Recently Google Ads has launched a new type of Shopping campaign that is simple to build and easy to use! Here you will learn how to create a Smart Shopping Campaigns from scratch. But first a little background on the new campaign. The new Smart Shopping Campaigns utilize automated machine learning to drive performance. These campaigns […]

Every industry has its examples of exceptional businesses that stand out from the competition. It’s the same online, with some sellers outperforming others due to better marketing efforts, better online stores, or an overall higher perceived value among customers. If you want to start selling online, it’s in your best interest to learn what makes […]

If you’ve already got the basics of Google AdWords down, it’s time to take it to the next level. In the digital marketing world, resting on one’s laurels means deferring to the competition, which will only innovate new, better ways to reach their clients’ audiences. To be the best, you need to keep elevating your […]