Thanksgiving will be here soon, so now is the perfect time to plan your social media content calendar to be sure to include seasonal posts. This is a great way to engage with your customers when everyone is thinking about the holiday season Below are 5 kinds of posts you can use on social media […]

The past year has seen an accelerated increase in e-commerce and with it a rise in social media use as a primary means of building and connecting with ideal customers.  Put simply, social media is no longer an option. If you want to sustain your business presence online and generate more leads and more sales, […]

The latest buzz regarding Instagram is that the world-renowned “photo-sharing app” is now positioning itself to become a video and entertainment platform.  This means that if your business wants to stay ahead of the curve, it’s time to transition your social media marketing on Instagram to go beyond just square photos to also include video […]

Are you the owner of a small business looking to leverage the power of the trendiest social media platforms? If so, you’ll want to check out TikTok’s latest initiative, a new partnership with Vimeo meant to support content creation and distribution from small business advertisers. It seems TikTok is trying to replicate the success strategy […]

Social media is no longer just an option if you want your business to be competitive. According to recent 2021 research, 93% of marketers agree that social media has accelerated the competition in their respective industries. Brands are doubling down on social media but are finding that it’s more difficult to establish oneself as a […]

Whether you’re just getting started in business or need a fresh re-start, sometimes it’s useful to incorporate some up-to-date quick tips so you can get some momentum for your social media marketing. Did you know statistics show that currently in 2021 there are 3.78 billion (yes, billion with a “B”) social media users around the […]

In 2021, 2.8 billion people across the world are now monthly active users of Facebook. As Facebook reigns supreme as the global leader for social media marketing, your customers are undoubtedly to be found on the platform…. but how can you make sure your advertising will reach them? In order to be competitive, here are […]

Recent statistics show Twitter now has approximately 187 million monetizable daily active users across the globe. So, if your business has yet to tweet, now might be the time to start. If your business is ready to build a strong brand presence on Twitter, here are 7 tips that can help you to succeed: 1. […]

Just a few years ago, TikTok was perceived by many businesses to be an “experimental platform,” a potential avenue for marketing if you had a cushy budget and/or a decidedly younger audience. However, in 2021 after TikTok’s spectacular rise in popularity during the COVID pandemic, many media buyers now regard TikTok as a staple social […]