How Audience Signals & Targeting Works on Performance Max
Performance Max combines the full funnel into ONE campaign. The working theory is that as you raise bids and budgets, the algorithm needs to do more upper-funnel prospecting as a percentage of the total spend/visits. So let’s understand who...
Negative Keywords: A Quick Guide to One of Google AdWords’ Best Tools
When designing a Google AdWords campaign, one of the main focuses should be establishing successful keywords and making sure...
Our First Jersey Shore Marketing Meetup
We hosted our first Jersey Shore Marketing Meetup yesterday evening, and we’re proud to say that it was a...
Inbound Marketing: Using Google AdWords and SEO to Attract New Customers
Inbound Marketing, made popular by the digital marketing platform Hubspot, is the ideology that your company or brand should...
Top Marketing CRM & Apps of 2016
With the explosive growth of Digital Marketing over the last five years, businesses and industry professionals are constantly looking...
Google Shopping: Increase Traffic & Drive Sales
It started as Froogle, became Google Product Search, and has finally landed on Google Shopping, an appropriate name for...
AdWords Device Bidding: What You Need to Know
Right now, 80% of internet users own a smartphone and as of 2016, they are spending an average of...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.