What 20 years of doing PPC teaches you about embracing change
Embracing change isn’t easy, especially when your livelihood is involved. But you can either resist the inevitable or make a new role for yourself. Here’s how. Getting started in PPC these days—particularly Google Ads—can feel like you’re in a...
Google AdWords Now Includes Ad Extensions In Ad Rank Calculation
Google AdWords just updated Ad Rank, the algorithm that decided what position to show your ad. Previously, Ad Rank was...
Increase Conversions By Offering Additional Shipping Options [Infographic]
Today’s infographic is from ColderIce, it features tips on how to increase your conversion rate by offering additional shipping...
Google AdWords Announces New Shopping Campaign Type
Ever since Google Shopping transitioned to a paid model, Google has been releasing new features constantly. Yesterday, they announced...
Shopping.com Holiday Pricing Update Goes Into Effect November 1st
As we get closer to the holiday season crunch, the comparison shopping engines are getting ready to raise their...
Amazon Launches ‘Login & Pay With Amazon’ To Challenge PayPal Checkout
Amazon announced the launch of a payments system to rival PayPal Checkout called Login and Pay with Amazon. By...
NexTag Implements Tiered Pricing By Category
NexTag sent out a notification this weekend announcing a few changes to their pricing structure. Effective October 14th, 2013...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.