Everything I know about getting better results with Google’s Performance Max
It’s been around for more than a year, but Google’s Performance Max is just entering the best part of its lifecycle so far. Thanks to significant usage by leading Google Ads practitioners, this machine learning-oriented campaign is better today...
4 Key Trends In The eCommerce Industry
E-commerce is constantly changing to keep up with the needs of today’s customer as brands fight to get noticed...
Four Ways to Add Value to Marketing Campaigns Using Site Search Data
E-commerce marketers have steadily eyed ‘Big Data’ to learn more about their customers – for example, understanding how shoppers...
Going Green: How To Minimize Paper Consumption
The sentiment of “saving a tree” is as relevant in e-commerce as in any other type of office operation....
Mobile Payments: What Your Consumers Are Missing
Retailers have embraced new opportunities presented by the technology that makes mobile payments possible. However, mobile payments still cause...
Single Or Multi-Page Checkout: Which One Is Right For Your Online Store?
Customer checkout—that last hurdle before the conversion is yours. You wouldn’t think it’d be such a sizable one. A...
3 Takeaways From The Bing Ads Case Study Featuring JXT Group
We recently partnered with Bing Ads to publish a case study on the benefits we’ve seen from managing client...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.