Advanced Segmentation Strategies for Holiday Campaigns in Google Ads
The holiday season is a crucial time for your business to capture the attention of shoppers and drive sales, especially as holiday retail sales are projected to reach up to $966.6 billion this year. Google Ads is a powerful...
40 Reasons Your E-commerce Home Page Could Be Letting You Down
E-commerce is booming. Online ordering was already growing rapidly, and then COVID hit. According to new IBM data, the...
5 of the Top Takeaways for E-Commerce in 2020
As 2020 comes to an end, it’s useful to look back and reflect in order to prepare relevant business...
10 E-Commerce Trends to Expect in 2021
As we get ready to bid adieu to the crazy year that has been 2020, it’s time to look...
New Advertiser Insights and “Performance Max” Automated Campaigns for Google Ads
September 29 – October 8, 2020 was Advertising Week 2020 (AW2020), an event spanning six global markets in which...
3 Scarily Effective Ways Your Business Can Use Instagram to Drive Engagement…Just in Time for Halloween
Halloween is almost here – and if you’re a B2C business, this holiday could provide an opportunity to boost...
5 Facebook Marketing Trends in 2020 Your Business Needs to Know
Since Facebook began running Facebook Ads in 2007, marketing strategies for the platform have continually evolved to incorporate new...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.